ABANTU COFFEE AT A GLANCE

Abantu Coffee was created early in 2020 on the back of our umbrella brand/company, African FRDM, which was established in 2016.

After successfully launching the African FRDM brand, bringing numerous products to market, we decided to add a coffee range to our existing brand in order to capitalize on our vast network of existing clients as well as the contacts that we have built up over the past 10 years in the professional sports industry.

The first Abantu Coffee store was launched in September 2020.

Our aim is to have a footprint in the coffee industry in Pretoria by providing great quality coffee and associated drinks to people at a reasonable price while creating as many jobs as possible. Our name Abantu Coffee (The People’s Coffee) embodies this vision.

WHAT WE DO

We have a simple model. Our aim is to use open spaces in a creative way to create an environment where people can grab a cup of coffee on the go, sit for a while and enjoy the free Wi-Fi, or have a meeting in a casual outdoor environment.

Our structures are movable and can be transported like a shipping container. It is also built from scratch and thus we can create a space and structure that compliments the surrounding area and brings about a trendy, modern, simplistic industrial feel.

OUR OWNERS

Rassie van der Dussen, now an established international cricketer, knows the value of hard work and dedication to get to the top.

The same drive and dedication that took him to the pinnacle of his profession, he puts towards his business pursuits.

Chris Cardoso, a professional coach and sports agent, knows the value of a good cup of coffee early in the morning, having spent the past 15 years rising at the crack of dawn to make his dream of running a professional cricket academy come true.